Beetel, which ruled once in the telephone market, is ready to return to the market. Beetel has announced the launch of its new smart accessories brand Flix.
Flix’s entry will be in the Indian smart accessories market next month. Under the Flix brand, the company will launch products such as earphones, Truly Wireless Stereo (TWS), power banks, wired / wireless chargers. These products will be launched in the first week of September.
On the new brand, Beetle product head Sachin Kapoor said, “In decades of experience of working in India, we see a lack of products in the smart accessories space that meet the aspirations of the people of India. To overcome this shortage, we are thrilled to present a Make in India brand Flix of the trusted and famous group Beetle.
The new brand of Beatley aims to gain at least 2 percent share of the organized retail market of Rs 15,000 crore by 2021. The company claims that it is very confident about its product and due to this the company will be able to meet its target.
Make in India venture under the Vocal for Local initiative.