The Broadcast Audience Research Council (BARC) has taken a big decision after the Mumbai Police exposed the TRP scam. Bark has decided to suspend the news channel’s TRP for three months. Announcing the decision, Bark said it would review the current method of TRP evaluation and what can be done to address the flaws in the system.
Bark’s decision has been welcomed by the News Broadcasting Association (NBA). The NBA has responded that Bark has taken a step in the right direction. Bark suggested that the 12-week period for reviewing its entire system should be used to build credibility with what is being seen in the country.
Mumbai Police Commissioner Parambir Singh has claimed to have blown up the Bing of channels that artificially increase TRP to get more and more advertisements. He had also clarified that this was a financial scam and that news channels like ‘India Toaday’, ‘Fakt Marathi’ and ‘Box Cinema’ were involved in it.