With the tagline ‘Never Settle’, premium smartphone brand OnePlus has once again been in the Indian market. The recently released 2019 report of Counterpoint has revealed that in one year, 33 percent of the premium smartphone category phones have been sold by OnePlus alone. Apart from this, OnePlus account has got another achievement this year. In the year 2019, OnePlus has emerged as the only brand in the Indian premium smartphone market to sell 2 million phones. No other brand has achieved this feat before.
Speaking about this achievement, OnePlus founder and CEO Pete Lau says, ‘OnePlus
For the year 2019 has been very remarkable. Each such achievement further strengthens our resolve to be the best in technology. Our focus is on product innovation and community building and we will uphold our commitment to the best-in-class user experience. ‘
OnePlus 7 was the number one premium smartphone model of 2019
If you look at the figures, the number one premium smartphone model of the year 2019 has been OnePlus 7. Also, OnePlus 7 Pro has managed to top the ultra-premium segment due to its performance. The addition of Ultra-Premium to OnePlus’s portfolio has increased a tremendous 25 percent in 2019, compared to just 2 percent in 2018.
Product Innovation with Effective Price
Karan Chauhan, research analyst at Counterpoint, says one of the reasons for the increase in OnePlus sales is the brand’s retail expansion in India. OnePlus has recently partnered with well-known retail distributors, as well as opening OnePlus Experience Centers as an innovation. Due to this the brand has achieved remarkable sales figures. Also, product innovation with effective price has also led to increase in brand sales. Also, due to the smartphone’s appreciation from one user to another, the brand has achieved the feat of reaching 5 million smartphones in India.